How to protect your brand from Facebook hack?

From a social application, today Facebook is the leading social media platform for businesses and marketers. Facebook provides many opportunities for businesses to grow and make their brand popular. But due to the increase in Facebook hack and identity thieves, Facebook is struggling to maintain the privacy of businesses. With modern tricks and techniques, hackers are trying to get hold of business accounts. They either hack business accounts for tarnishing the brand image or to leak private information from the profile. In most cases, hackers target business pages with a large number of followers and reach.

But there are still businesses thriving on Facebook by defending the prevailing threats. Before starting a business page online, we must ensure safety more than anything. Nowadays, Facebook hack has become a cakewalk for the threat actors.

Facebook hack protection strategies

Understand how to spot fake pages and places

To an estimate, Facebook has around 50 million business pages, out of which a quarter of them will be fake ones. Hackers impersonate genuine pages and copy every minute detail making it hard for the users to spot. To know the authenticity of the page just conduct a social media audit on all platforms. This is done by simply searching the company’s name in the search bar. There are possibilities that your business account can also have duplicates. It is important to find and report them because they will affect your business in a negative way.

Establish social media policy

To secure your business account, you must establish a strict social media policy. The policy must include the methods to follow when you receive a bad comment or review and also the detailed guidelines that your content should follow. Also, try to include your organization’s agenda and culture. Once the policy creation is done, educate the employees about the hidden threats on Facebook and the security measures they should take when they find something suspicious. Social media policy can establish a company’s security and reputation.

Some of the important claws to include in the social media policy are:

Legal risks: Make sure that your team mates know about the rights for posting materials, disclosure procedures, employee disclaimers etc.
Roles: Assign specific roles for everyone like branding manager, content writer, content editor, customer support etc.
Brand vision: Under brand vision, form a vision statement which includes information about who you are catering to, what they need to know and what are their content preferences.

Strengthen your passwords to defend Facebook hack

Even though everyone knows the importance of a strong password, most of us take it as a thought that is overlooked. With the advancement in technology, hackers are using various methods to do Facebook hack and compromise business accounts. To avoid this situation, try to use a strong password with a combination of characters, letters, numbers, and signs. You should include a minimum of 8 characters in your password. Also, change your password every 3 months. Avoid using the same password for different business accounts. That can lead to Facebook hack.